NOVA Campaign
Services: Advertisement, Branding, Web Design, Illustration, Product Design
Typeface: Futura
Problem
NOVA was a collaborative project developed in an academic setting, where our team was selected to create the visual campaign for a smart assistant designed to support older adults in their daily lives. Our "clients"—classmates who proposed the original concept—trusted us to design a brand identity that felt approachable, clear, and reliable. The main challenge was to create a visual experience that could connect emotionally with both older individuals and their families, who are often the primary decision-makers. We needed to strike a balance between functionality, warmth, and accessibility.
Solution
Throughout the project, I naturally took on an organizational role—breaking down tasks, proposing a clear workflow, and helping ensure that the whole team stayed aligned. That structure allowed us to collaborate smoothly and develop a visually coherent campaign. Individually, I was responsible for designing the NOVA logo and icon, selecting the typography, and building the website. As a team, we also developed a brand guide, social media content, an infomercial, illustrations, and packaging—all carefully crafted to communicate empathy, innovation, and trust.
Robot illustrations developed in Illustrator, followed by color application and refinement
Our main goal was to create a genuine emotional connection with seniors and their families by showing how NOVA could bring independence, safety, and a sense of companionship into their daily lives. We wanted the campaign to feel trustworthy, warm, and easy to understand. To support that feeling, we chose a palette of soft, warm colors—carefully selected to evoke comfort and calm—while also making sure the design was visually accessible for older users, including those with limited digital experience or age-related vision changes.
Social media posts
Packaging
Infomercial
Website
Website link: https://xd.adobe.com/view/1f5f7dbf-86ec-4943-9741-261f8b5c9250-4a0c/
