Brand Identity
Men's clothing brand based in Spain
This project focused on the development of the logo and visual identity for García del Amo, a clothing brand based in Spain. The starting point was the founder's surname, García del Amo, which served as inspiration to build an identity that reflected the brand's core values: elegance, modernity, and a touch of classic style.
Logo variations exploring different applications, ensuring visual flexibility and consistency.
The design was intended for a young-adult audience with purchasing power, seeking a balance between style and sophistication. I chose a clean serif typeface that combines character and versatility, along with a neutral color palette to ensure adaptability across various formats and backgrounds.
The process included in-depth research on Spanish fashion brands, which allowed me to build a visual concept with local roots but international appeal. Additionally, I developed a logo usage guide to ensure its correct application in the future.
