Visual Identity
Problem
Mazeta was born as a family project with great artistic and emotional value, but it lacked a visual identity that clearly and consistently communicated its purpose. The brand needed to convey its essence elegance, simplicity, and a connection to nature in a professional way, in order to position itself in the market and build trust with potential customers and distributors.
Solution
A comprehensive visual identity was developed, combining clean lines, a rich yet soft color palette, and graphic elements inspired by nature. The logo was designed to reflect sophistication and calm, while the visual system offers flexibility for packaging, social media, tags, and brand presentations. This solution not only captured the brand’s personality but also strengthened its visual coherence, increased perceived value, and helped establish Mazeta as a distinct and artistic offering.
The logo design is minimalist, highlighting the form and simplicity of the vases, while the neutral color palette reinforces the natural and sophisticated character of the brand.
The typography and color selection evoke a sense of calm and sophistication, aligned with Mazeta’s purpose of offering exquisite, handmade vases for decoration.
